Three focus areas have been chosen for this competition. All are located along the Jefferson Street Corridor. The Jefferson Street Corridor lies along a north/south axis and is anchored by the railroad tracks and Rail Walk fountain to the north and the Carilion/Roanoke Memorial Hospital to the south. These three sites have also been identified by the City of Roanoke as preferred sites for proposed redevelopment.

Some properties on these focus areas are susceptible to flooding during periods of heavy or extended rainfall, specially focus areas #2 & #3. Any proposed solution for these areas should take into account that much of the area is within the 100 year floodplain






  • Option 1 - Buildings
    Present a design solution that proposes a building development plan for one of the competition focus areas. Proposals should address building function, scale, massing, interrelationship with other buildings and open spaces, and conceptual theme.

  • Option 2 - Urban Design
    Propose an urban design solution that connects all three focus areas along the Jefferson Street Corridor. Proposals should address street scape, vehicular and pedestrian circulation, public art, street furnishings and other methods of enhancing linkage of the three focus areas.

  • Option 3 - Urban Planning
    Propose a land use policy or scheme that creates a pattern of development along the Jefferson Street Corridor that creates synergy and connectivity between the Market area and Riverside.

    In all options, entrants are encouraged to incorporate the ideals of sustainability and pedestrian movement while addressing the issues and constraints unique to each focus area.


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Roanoke – Urban Effect - 2008 Design Competition
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